![]() The "How to code" tutorial: what you need to know So we've decided to show you how to create and send awesome transactional emails, step by step. But, enough words, you’ll definitely want some action. This combo can change your life as a developer. ![]() So, let’s recap: MJML for producing responsive HTML emails without effort, plus a templating language to bring them to life with conditional blocks and variables. Our idea: one template to rule them all, just with a single API call. Because at Mailjet we know the value of a fully integrated templating language, we created our own templating language with our Transactional Send API in mind. You could instead use nice libraries such as Handlebars, Jinja or Twig, but then you’ll still need to write or host a dedicated service to handle the templating processing. But to be able to implement a tokenizer and a grammar, you need to have a good knowledge in the field and, at the end of the day, you might just be reinventing the wheel when you could have been focusing on your core business instead. OK, let’s be a bit naive and accept that you could write your own. It is in this kind of situations that a templating language comes in handy. Having a separate template for men and another one for women, or creating specific campaigns to recommend different things based on your customer's previous purchases is not viable. ![]() Transactional emails imply more and more complex business logic, and one can often struggle to try to juggle a lot of different templates, when they could just have one personalized email that adapts to several use cases. Today, flexibility and personalization are a must-have in the email industry. With just a few hours of work, you can have a finalized email newsletter coded & ready to go.A templating language for your transactional emails To get started, visit the online docs or even try editing one of their templates in the live editor. There’s no good reason to code everything by hand, so MJML is a huge time saver. This displays the entire raw HTML, so you can copy/paste and use that for your own template.Īnyone brand new to email newsletters should start with a framework. Once you have some MJML written, you just click the “View HTML” link above the preview pane. This live editor works as a transpiler in the browser, so you can actually use it to convert your code into a newsletter template. Or, you can use the live browser editor to mess around with MJML code, without downloading anything. To learn more about how this tool works, check out the FAQ page or browse through the official GitHub repo (yes, this is open source!) It runs its own proprietary templating language and converts that into HTML, but you should understand what your code is doing, too. Note you do need to have some knowledge of frontend development to properly use MJML. Although, based on the compatibility charts, I’d say MJML is a fantastic choice for all modern email. The MJML framework transpiles your code from the MJML markup into standards-compliant HTML & CSS.įrom there, you can test your newsletter to see how it looks in various clients. You can quickly add text, buttons, and spacing, based on your needs. You’ll use custom elements such as to build columns and rows for your template. They have a beginner’s guide which is great for anyone new to email development. Thankfully, with the MJML framework you get a simple abstraction of HTML, so you aren’t coding every single line by hand. ![]() Read Also: 30 Sites to Download Open-source Email Templates This goes double for responsive design which needs to work for mobile and desktop clients, too. One of the more frustrating things about coding a newsletter is getting it to work across all platforms. It’s one of the best free email frameworks out there and it compiles into pure HTML/CSS, that works for all email clients. That’s where the MJML framework comes into play. You can find plenty of design tips but coding your newsletter into a template is the toughest part. Designing and coding a newsletter is time-consuming.
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